Find the customers to fuel your brand voice

Pano helps you strengthen your brand story with social proof.

Surface the best customer stories

Customer stories are a powerful tool in your kit, but not always the easiest to find. Pano makes it easier by surfacing the characteristics you care about most.

Customer health

Segment customers by positive customer sentiment and NPS scores.

Product usage

Sync usage data to find your power users.

Revenue and payments

Prioritize customers who have received the most value.


See everyone in your company who’s connected with a customer for more insight.

Build the most accurate customer personas

Pano surfaces key customer insights from your company’s entire tech stack and lets you personalize what you see. This way, you can target the right customers at the right time for your social proof strategy.

A screenshot of a customer named Bonnie Lee inside Pano


Easily setup segments based on your buyer persona parameters


Set up alerts so you can stay on top of your ideal customer profiles.


When you’re ready to interview a customer for their story, get the full journey in a single, easy-to-follow timeline.

Ensure brand continuity

Create a social proof machine with key customer insights at your fingertips.

A screenshot of a customer named Bonnie Lee inside Pano

Get the full picture of a customer